QUOTE (Left Lane News)
Chrysler is apparently considering selling the Dodge Viper high-performance sports car to a third party in order to raise cash and focus on Chrysler’s core business of high-profit, high-volume cars, according to company Chairman and CEO Bob Nardelli.
Viper, which has been a part of Chrysler since the first show car was unveiled at the North American International Auto Show in Detroit in 1989, could become a piece of history for Chrysler.
“This strategic review comes as the Company focuses on enhancing its core business and leveraging its assets,” said a press release from Chrysler.
We have been approached by third parties who are interested in exploring future possibilities for Viper,” said Nardelli.
He continued, “As the Company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties. We will do so keeping in mind the best interests of those who have shown tremendous support for the vehicle- including employees, suppliers, dealers and a worldwide group of loyal Viper owners and enthusiasts.
“Viper is an integral part of this Company’s heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle.”
Chrysler was quick to point out that no definitive timetable or decisions have been made and that the automaker is reviewing all possible options in its strategic review. The review is unique to the Viper and is not being conducted on other Chrysler products.
Viper, which has been a part of Chrysler since the first show car was unveiled at the North American International Auto Show in Detroit in 1989, could become a piece of history for Chrysler.
“This strategic review comes as the Company focuses on enhancing its core business and leveraging its assets,” said a press release from Chrysler.
We have been approached by third parties who are interested in exploring future possibilities for Viper,” said Nardelli.
He continued, “As the Company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties. We will do so keeping in mind the best interests of those who have shown tremendous support for the vehicle- including employees, suppliers, dealers and a worldwide group of loyal Viper owners and enthusiasts.
“Viper is an integral part of this Company’s heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle.”
Chrysler was quick to point out that no definitive timetable or decisions have been made and that the automaker is reviewing all possible options in its strategic review. The review is unique to the Viper and is not being conducted on other Chrysler products.
Quite unfortunate news, in my opinion. If they do decide to go this route, I'm curious if the outcome will be a pernicious one for the company.
